How does a new condominium development achieve a 92% sell-through rate within its launch weekend in Singapore’s competitive property market? Springleaf Residence, the mega-development by GuocoLand and Hong Leong Holdings, accomplished this feat by moving 870 out of 941 units during its initial launch period, leaving only 71 unsold units and establishing one of the highest sell-through percentages in Singapore for 2025.
Springleaf Residence achieved remarkable 92% sell-through rate, moving 870 of 941 units during launch weekend in Singapore’s competitive market.
The project’s exceptional performance stems from its strategic positioning at Upper Thomson Road, located merely 100 metres from Springleaf MRT station via sheltered walkway, offering rare freehold tenure adjacent to the Thomson-East Coast Line.
Launch weekend momentum extended beyond the development itself, with over 900 units sold when including nearby projects, demonstrating broader regional market strength and indicating substantial pent-up demand in the area.
Pricing strategy played an essential role in the development’s success, with entry-level units starting from $878,000 and average pricing approximately $1,995 per square foot across most unit types.
Two-bedroom units, priced close to $1.1 million, positioned the development as one of the most affordable new launches near an MRT station in 2025, creating compelling value propositions compared to resale stock and competing new developments in the vicinity.
The 941-unit development offers extensive unit mix from 1- to 5-bedroom configurations, ranging from 388 square feet for compact one-bedroom units to 1,475 square feet for expansive five-bedroom layouts.
This diversity caters to various buyer profiles, from value-conscious purchasers and families seeking connectivity to investors motivated by long-term capital appreciation potential in an area characterized by limited supply. The development’s freehold status provides long-term value stability and inheritance potential for buyers seeking generational wealth preservation.
Market dynamics favored the launch considerably, as 2025’s property landscape features heightened demand for MRT-linked developments amid scarce supply of new freehold condominiums near transit nodes. The development’s success aligns with broader market confidence demonstrated by CDL’s recent Lakeside Drive acquisition, which commanded a significant premium and underscores strong developer interest in strategic growth areas.
The development incorporates conserved building elements from the former Upper Thomson Secondary School, adding unique heritage character to the modern residential project.
The development represents the first high-rise project in the Springleaf area, benefiting from proximity to 30 hectares of greenery and unblocked views while establishing itself as a future residential landmark.
Performance outperformed several other 2025 launches, including Promenade Peak, positioning Springleaf Residence as a standout event in Singapore’s robust property market.
