Wing Tai Asia’s luxury condominium project, River Green, shattered sales expectations during its launch weekend, with an impressive 88% of released units sold by Sunday evening. By 6:00 pm Sunday, 3 August 2025, a total of 460 units were transacted at an average selling price of S$3,130 per square foot, setting a record for the Core Central Region (CCR) in 2025. The exceptional buyer turnout contributed to one of the highest take-up rates for a new launch this year, demonstrating sustained demand in Singapore’s luxury residential segment despite elevated price points.
The project’s performance outpaced other new launches across Singapore during the same weekend, surpassing typical launch weekend take-up rates observed for CCR developments in previous years. This remarkable achievement reinforced River Green’s position as a flagship luxury development in the CCR segment, where confined supply and rising land costs have continued to influence pricing strategies. The achieved price of S$3,130 psf exceeded pre-launch industry expectations, placing River Green among the top-performing CCR projects for 2025. Following the trend seen in the broader luxury market, nearly half of the transactions at River Green were cash purchases, reflecting the financial flexibility of affluent buyers in today’s market.
Wing Tai Asia implemented a targeted strategy, conducting exclusive previews and intensive marketing efforts throughout July 2025, which contributed considerably to the early sales momentum. The developer’s strong brand reputation, combined with exclusive launch incentives and strategic partnerships, effectively attracted a diverse buyer demographic comprising local professionals, expatriates, wealth management entities, and multi-generational families seeking prime addresses. Buyers showed particular interest in the one and two-bedroom units with pricing below $2 million that offered an attractive quantum despite the premium per square foot rates.
The launch weekend saw over 900 units sold across three major launches in Singapore, with River Green accounting for the largest share. Industry analysts view the CCR’s strong performance as a positive barometer for luxury property market health, predicting upward price momentum in the high-end segment following River Green’s success. The property has drawn significant interest from the local market, with 98% of buyers being Singaporeans and Permanent Residents.
Despite higher interest rates, market observers noted improved buyer sentiment, with purchasers citing location, amenities, and investment potential as key motivating factors. The project’s premium finishes, extensive facilities, riverfront location, and sustainability features further enhanced its market appeal, strengthening Wing Tai’s balance sheet with robust cash inflow from the rapid sales.
