In a market increasingly defined by tight supply and resilient demand, the upcoming prime executive condominium (EC) launch in Singapore is emerging against a backdrop of record-breaking sales performance, constrained new private housing pipelines, and a widening spectrum of high-end residential investment strategies.
Recent EC benchmarks highlight this dynamic clearly, with Coastal Cabana transacting 498 units, or 66% of its 748-unit inventory, at an average of S$1,734 per square foot. This underscores both purchasing power and buyers’ willingness to pay for well-located, specification-rich hybrid public‑private products.
Coastal Cabana’s S$1,734 psf sales affirm strong demand for premium, well-located executive condominiums
The launch window is further framed by supply contraction in the broader private condominium segment, which is witnessing a decline in new projects from 26 in 2025 to 17 in 2026—a 35% reduction. There is also an approximate 29% fall in unit launches, from 11,430 to 8,113 units. At the same time, total private home sales in 2026 are still projected at 23,500 to 27,200 units, only slightly below 2025, underscoring how resilient demand is absorbing a shrinking pipeline.
Government Land Sales allocations reinforce this tightening, with land slated for 4,500 private housing units in the first half of 2026, down from 4,725 units in the preceding period. Zoning constraints keep landed housing and good-class bungalow stock structurally limited.
Within the EC segment itself, unsold inventory is already sparse. Novo Place holds 55 unsold units, Lumina Grand 60, and North Gaia just 23. This lean EC pipeline helps the government maintain its goal of a high homeownership rate while still targeting support at specific income groups.] This provides a lean competitive set for any new prime launch.
Market observers note that “application rates and first-weekend take-up remain consistently robust, reflecting a persistent affordability-driven value proposition.” ECs offer private-condo style facilities at a pricing discount relative to pure private stock, appealing to many buyers.
Geographically, the pipeline of eight suburban EC projects in estates such as Tengah, Tampines, Bayshore, and Lakeside aligns with rail enhancements like the Thomson–East Coast Line. These enhancements reduce commute times and boost fringe district competitiveness.
The Tampines Street 95 EC, the first private residential project in a predominantly public housing micro-market, illustrates how new EC supply is releasing fresh owner-occupier and upgrader catchments.
Concurrently, narrowing pricing gaps between core and fringe prime areas, combined with premium EC benchmarks such as Novo Place at S$1,654 per square foot and land acquisitions like Otto Place at S$701 per square foot, indicate a sophisticated pricing environment.
In this environment, a well-positioned prime EC can capture both immediate occupier demand and longer-term investment interest.
