The Sen, a 347-unit condominium development situated in Upper Bukit Timah’s District 21 off Jalan Jurong Kechil, achieved an impressive market debut on November 15, 2025, with 80 units—representing 23 percent of its total inventory—transacted during the launch weekend at an average price of S$2,358 per square foot.
Developed by Sustained Land and designed by AGA Architects, the project comprises five 10-storey blocks distributed across 80 Prestige units and 267 Classic units, occupying approximately 207,155 square feet of land. The development is registered under a 99-year leasehold tenure with an expected TOP date of August 2029.
Five 10-storey blocks comprise 347 units across 80 Prestige and 267 Classic configurations on approximately 207,155 square feet.
The launch performance demonstrated sustained demand from owner-occupiers prioritizing location, tranquility, and long-term residential suitability. All ten one-bedroom units achieved complete sell-out on the first day, while eleven Prestige units, including seven of forty four-bedroom-plus-study configurations, transacted during the exclusive VIP morning sales window.
The subsequent afternoon release generated sixty-nine Classic unit sales across one-, two-, and three-bedroom typologies, indicating measured buyer decision-making focused on stack orientation and specific unit specifications. The easing interest rate environment has bolstered buyer confidence in property acquisitions during this market cycle.
Pricing positioning proved competitive relative to the broader Rest of Central Region average of S$2,770 psf as of early November 2025. Entry-level pricing for two- to four-bedroom units commenced from S$1.499 million, with per-square-foot pricing beginning at S$2,212, strategically positioning The Sen as a value acquisition amid elevated interest rates and declining transaction volumes.
The developer secured the land cost at S$841 psf per plot ratio through the 2024 Government Land Sales tender for S$278.9 million. Properties with sustainable features and green certifications have been commanding rental premiums of 3-5 percent, reflecting growing market recognition of environmental initiatives.
The Upper Bukit Timah location offers proximity to Beauty World MRT station on the Downtown Line, facilitating convenient access to the Central Business District, Marina Bay, and established local amenities.
The development benefits from adjacency to four nature parks and one nature reserve, coupled with proximity to educational institutions, shopping facilities, and recreational resources.
Facilities include resort-style amenities encompassing swimming pools, clubhouses, electric vehicle charging infrastructure, and sixty bicycle parking spaces.
Post-launch inquiry activity demonstrated steady momentum reflecting genuine buyer engagement, though some prospective purchasers adopted wait-and-see positioning pending additional launches throughout the first quarter of 2026.
As the final new launch in Upper Bukit Timah for 2025, The Sen’s market reception follows the successful sell-out of nearby Verdale condominium, underscoring sustained regional demand.
