As Bukit Timah undergoes substantial government-backed transformation under the URA Beauty World Master Plan—encompassing an Integrated Transport Hub, enhanced green walkways, and strategic commercial developments—both investors and homebuyers are demonstrating considerable interest in The Sen, a 347–355 unit condominium development spread across 207,154 square feet in District 21.
Located off Jalan Jurong Kechil near Beauty World MRT (DT5), the development benefits from seamless connectivity to Singapore’s central business district via the Downtown Line and the forthcoming Integrated Transport Hub. This positioning places residents within proximity to major urban hubs while maintaining access to Bukit Timah’s heritage and nature sites, including the Rail Corridor and Bukit Timah Nature Reserve.
Seamless Downtown Line connectivity bridges Bukit Timah’s heritage and nature reserves with Singapore’s central business district via the forthcoming Integrated Transport Hub.
Sustained Land’s acquisition of the site at S$278.9 million—translating to a land rate of S$841 per square foot per plot ratio—signals substantial developer confidence in the precinct’s investment potential. The developer’s strategic investment reflects broader market recognition of Bukit Timah’s transformation as a catalyst for sustained residential demand and asset value growth.
The Sen’s anticipated pricing range of S$2,400–2,600 per square foot reflects premium positioning within Bukit Timah’s exclusive, low-density housing market, with projections supporting solid capital gains over a five to ten-year horizon. This valuation aligns with observable market demand, evidenced by the fully sold-out status of nearby Verdale, indicating sustained appetite for new condominium projects within the area. With Singapore expecting only limited new supply of 5,300 residential units nationwide in 2025, The Sen’s market position becomes increasingly attractive to investors.
The 99-year leasehold development, limited to ten stories to balance skyline aesthetics with resident privacy, incorporates a detailed amenities suite comprising a 50-meter lap pool, co-working pods, sky gardens, and integrated smart home features.
Unit offerings span from one-bedroom to four-bedroom plus study configurations, accommodating families, single professionals, and investors seeking diversified portfolio allocations.
The development’s immediate surroundings provide direct access to recreational trails, nature parks, and established educational institutions such as Pei Hwa Presbyterian Primary and Methodist Girls’ School, alongside shopping centers and lifestyle destinations including Beauty World Centre and Bukit Timah Plaza.
The convergence of infrastructure investment, heritage revitalization, nature preservation initiatives, and premium residential supply positions The Sen as a strategically positioned asset within Bukit Timah’s evolving landscape. It supports the area’s continued market prominence among discerning property market participants.
