high launch sales achievement

Zyon Grand Sells 84% of Units at Launch Weekend, Securing Blockbuster Condo Debut in River Valley

Zyon Grand's 84% sell-out shatters market expectations as Singapore's River Valley witnesses the rarest integrated development launch in years. Prices won't stay at S$2,900 psf forever.

Zyon Grand, a large-scale residential development jointly developed by City Developments Limited and Mitsui Fudosan Group on a Government Land Sale site in District 3, achieved an 84% unit take-up rate during its launch weekend. Approximately 593 of the 706 total residential units were sold, demonstrating robust market demand in the River Valley precinct.

The project, situated at 3 and 5 Kim Seng Road, features two 62-storey residential towers and a 36-storey serviced apartment block designed by Nikken Sekkei Ltd. It offers a mixed-use integrated living environment with a 99-year leasehold tenure and vacant possession targeted for September 2032. The development integrates premium amenities including restaurants, supermarket, and an early childhood centre that enhance the resident experience within the integrated community.

The strong buyer response has been attributed to multiple interconnected factors, including direct integration with Havelock MRT station, immediate proximity to Robertson Quay and Orchard Road, and anticipated accessibility improvements from the Thomson-East Coast Line‘s full operation.

The development offers a diverse residential unit mix comprising 1+Study, 2BR Compact/Premium, and 3BR Deluxe configurations. It is complemented by F&B outlets, a supermarket, an early childhood centre, and approximately 595 car park lots, addressing high-density urban living requirements.

Premium units feature skyline views across Orchard and the Central Business District, enhancing their market appeal.

The launch pricing strategy, positioned at S$2,900 to S$3,200 per square foot, reflects a competitive value proposition relative to comparable projects such as Promenade Peak and Rivergreen.

The developer’s acquisition of Parcel A at S$1,202 per square foot per plot ratio through the Government Land Sale process in April 2024 provided a cost advantage that informed the pricing framework.

The take-up performance outperformed recent Core Central Region launches, establishing Zyon Grand as a significant market benchmark for integrated luxury residential developments in Singapore. This comes as CapitaLand continues advancing Singapore’s development landscape with significant projects like the recently completed S$883 million transformation of 1 Science Park Drive within the innovation ecosystem.

Buyer demographics indicate a substantial proportion of owner-occupiers and affluent families, alongside investors drawn by projected rental yields from the expatriate tenant community.

The project’s emergence as the first major integrated development launch in River Valley post-pandemic addresses a notable scarcity of large-scale CCR integrated projects, particularly in District 3.

Media coverage characterizing the launch as a “blockbuster” debut has positioned Zyon Grand as a defining entry point for 2025’s Core Central Region residential segment, establishing elevated expectations for subsequent integrated developments.

Singapore Real Estate News Team
Singapore Real Estate News Team
Articles: 305