Singapore’s residential property market has witnessed an impressive surge in sales activity, with two standout projects—Lentor Central Residences and Aurelle—demonstrating remarkable market traction during their respective launch periods.
The two developments collectively moved 1,127 units over a single weekend, underscoring robust demand in Singapore’s Outside Central Region (OCR) property segment. Lentor Central Residences achieved a 93% take-up rate, selling 445 of its 477 available units at an average price of S$2,200 per square foot, while Aurelle of Tampines secured 682 sales from its 760-unit inventory, reaching a 90% absorption rate at S$1,766 per square foot.
The exceptional performance of both projects coincides with the highest quarterly sales volume since 2021, with developers moving over 3,200 units in Q1 2025. Market analysts attribute this performance to strategic pricing strategies, particularly at Lentor Central Residences, which offered one-bedroom units below the psychological S$1 million threshold.
Both developments benefited from advantageous government land sales pricing, enabling competitive entry points in a market characterized by limited unsold inventory and anticipated price escalations in upcoming launches. The impressive sales figures come despite ongoing concerns of oversupply that have been noted in the market since 2022.
Land acquisition advantages allowed developers to offer competitive pricing amid stock shortages and expected future price hikes.
Demographics data reveals that approximately 90% of Lentor Central Residences’ buyers were Singaporean nationals, mainly owner-occupiers with long-term residential intentions. At Aurelle, the executive condominium format attracted significant interest from second-time buyers, with four- and five-bedroom configurations experiencing particularly strong demand that quickly exhausted allocated quotas.
The project’s popularity reflects the critical supply shortage in the executive condominium category.
The developments’ success signals a notable market shift from Core Central Region properties toward OCR alternatives, driven by relative affordability and enhanced connectivity. Lentor Central Residences capitalized on its proximity to Lentor MRT station, while both projects offered well-designed layouts with practical features.
The weekend’s sales performance demonstrates the effectiveness of value-oriented positioning in Singapore’s competitive residential market, where buyers increasingly prioritize spatial efficiency, transportation access, and price-to-value considerations when making purchasing decisions. The robust sales align with overall market projections of private property prices rising 3-5% in 2025 as the Singapore property market continues to show resilience.
