Sim Lian Group’s latest executive condominium development, Aurelle @ Tampines EC, achieved a remarkable 90% take-up rate on its launch day, with 682 out of 760 units snapped up at an average price of $1,766 per square foot (psf). The March 8, 2025 launch witnessed exceptional demand, particularly for four-bedroom and five-bedroom configurations, which sold out completely.
Second-timer quotas, limited to 30% of units, were fully utilized by mid-afternoon, with final unsold units being purchased within the hour.
Located in the established Tampines North precinct, the development benefits from strategic proximity to Tampines MRT Station and major expressways including the PIE and TPE. The development aligns perfectly with the suburban area trend as more buyers prioritize residential locations offering workplace flexibility. The property’s location offers residents convenient access to educational institutions such as Poi Ching Primary School and Temasek Polytechnic, alongside retail destinations including Tampines Mall, Century Square, and Tampines One.
Strategically positioned in Tampines North, offering seamless connectivity to transport networks, schools, and retail hubs.
Aurelle @ Tampines EC features fourteen 14-storey blocks comprising a diverse range of three- to five-bedroom units, sized between 840 and 1,356 square feet. The development emphasizes luxury living with 70 recreational facilities, including seven swimming pools, a Grand Clubhouse, Treehouse Pod, and Adventure Playground, catering to various lifestyle preferences.
The competitive pricing strategy stems from Sim Lian Group’s prudent land acquisition at $721 psf per plot ratio during a 2023 land bid, allowing the developer to maintain favorable pricing despite rising development costs. The high sales volume helped address a critical gap in supply of new executive condominiums in the market.
Market analysts attribute the project’s success to limited EC supply in the current market, creating significant pent-up demand for affordable private housing options. The development received more than 1,700 electronic applications prior to its official launch, demonstrating overwhelming interest from potential buyers.
As the first executive condominium launched in 2025, Aurelle @ Tampines EC has established a benchmark for subsequent developments. The project’s performance reinforces the enduring appeal of executive condominiums as interim housing between public and private residential options, with potential for appreciation following the Minimum Occupation Period.
The development’s integration of sustainable features and smart home technology further positions it as a forward-thinking residential option in Singapore’s evolving real estate landscape.
